Mon, Feb

Leach times Raymond Weil job to perfection

Leach Impact has completed an interior rebrand project within the Manchester Arena for watchmaker Raymond Weil - recently announced as the arena’s ‘official time partner’ and headline sponsor of its VIP Icons Bar.
During a two-week project Leach’s in-house innovation team designed a lightbox and guitar case with acrylic face and RGB lights, in celebration of the legends who have played at the venue. Table-top vinyl graphics, cut-vinyl applied to mirrors, and seven lightboxes with interchangeable fabric graphics, have also been supplied. But the stand-out visual is a large-format, seamless and durable 20m2 wallpaper graphic depicting Raymond Weil’s relationship with the Brit Awards - created using Leach’s Titan product. The Icons Bar has now been transformed into a lively space on the arena concourse. Dan Deakin at Leach said: “So many customers approach us interested in how we can create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought beyond the obvious, maximising use of previously underutilised spaces such as table-tops, which are now decorated to look like LPs. The flexible nature of the lightboxes’ fabric graphics also means that arena staff can change the displays within minutes.”

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