Vomela, one of the biggest printers in the US, has created the largest printed graphic in the company’s history. Vomela was tasked with wrapping 3M’s headquarters in the Twin Cities as part of the company’s multi-year corporate advertising campaign, simple referred to as ‘Wonder.’
The 1,858m2 vinyl graphic – which has to withstand the summer heat and Minnesota’s icy winter temperatures during its nearly one year required lifespan – took up 100 hours of printing time on an HP Latex 3600 printer, plus laminating, cutting, boxing and shipping.
To create a seamless colour fade on a variety of surfaces, Vomela color-matched with sections of the building to create a continuous gradation that eventually disappears into the building. Vomela wrapped windows with perforated films to allow for natural light to still get through and to prevent obstructed views from the inside.