Tim Boore joins CMYUK

Tim Boore has moved from Image Factory after 19 years to become a digital sales consultant at CMYUK.

Robin East, CMYUK MD, said: “To develop long-term strategic partnerships with customers, you have to understand how they think, their challenges and give them technology solutions that are aligned to their future business strategy. Tim is the perfect individual to deliver that approach.” As head of digital technologies at Image Factory, Boore was responsible for converting its screenprinting lines over to digital. On joining CMYUK, he said: “Customers have empathy speaking to sales people who have lived and breathed production. I was responsible for integrating various printers whilst at Image Factory, including EFI Vutek QS 2000/3200, HP Scitex FB 7500/7600/1000 /11000 /17000 and four Kongsberg automated digital cutting tables. Complementing the production equipment I also implemented six digital Web-to-print online stores using EFI Digital StoreFront, Esko ArtiosCAD and Automation Engine. I know my integration knowledge will greatly assist customers with their goals in automation, enhancing efficiency and increasing profitability.” He continued: “The market is evolving and I see print becoming more and more personalised in POS, with huge growth in both soft signage and decor and design. This is one of the key factors that drew me to CMYUK. To keep up with that changing market and help develop customers, you need the right equipment and materials portfolio, demonstration, training and support infrastructure; CMYUK leads on all fronts.”