Pushing print’s boundaries

Wondering if you see a development like one from Anglo American print specialist Curveball Printed Media impacting your clients’ demands over time. It has launched WiFi enabled video brochures with Android operating system and touchscreen. As its CEO Adam Hazelwood points out, it means “our customers can now update brochures already in the hands of their customer by uploading content over the internet using a desktop app.” Making the ‘brochure’ WiFi enabled and giving it a touchscreen evolves the product from an essentially dumb terminal to a bespoke communications device, and as Hazelwood points out: “Initially we see early adoption from areas where relevant content is fast moving such as the real estate sector, however it won’t be long before restaurants and large charity events will be using them as printed menus with on-board ordering and payment capabilities along with a means of entering a charity auction.” Can you see integration potential for such tech within what might be essentially large-format based print projects?