Innotech Digital and Display has created an online Eco Impact Rating Tool to help producers of printed displays evaluate and compare any print material’s overall environmental impact.
Users enter the information requested about a proposed media and receive a rating from A to E that them how sustainable that product is.
The tool uses five key areas of the media that contribute to its carbon footprint - production, transportation, how long it can be used for, recyclability and packaging. The rating generated comes with a description of what the rating means.
Kieran Dallow, marketing manager for Innotech Digital, said: “Our industry has seen a really fast transition to sustainable materials, and for many printers and consumers there has been a steep learning curve. There are some bold statements made by suppliers and we wanted to give printers the chance to make more accurate decisions based on pure facts. Our Eco Impact Tool can be used by anyone with access to the relevant information, generating a consistent rating that compares media products on a like-for-like basis.”