Following its acquisition last year by Moss Inc, branded environment specialist MacroArt is to transition to the Moss name on 10 April, when it will unveil its new brand identity.Sister business Aluvista will also move to the Moss name.
“Since becoming part of Moss, we’re already seeing the impact of being part of a bigger group, with the potential to support our clients on a global basis,” said MacroArt managing director Michael Green who, along with the senior leadership team, will carry on leading the UK business. “Our people, values, service and quality have been cornerstones of our business, and this will only grow under Moss, as we continue to deliver branded environments which excite and inspire our clients.”
Moss’s production facilities in the US, Germany, Poland, and now the UK enable the company to provide support for clients on a national and international basis. Moss president and CEO, Jason Popp, said: “Moving to the Moss name in the UK continues our global strategy of building high-quality branded experiences for clients. We are place makers, and we want people to feel that excitement and experience wherever they are in the world.”
Green added; “We are proud of our history and the reputation we won as MacroArt. Now, as Moss, we only see this increasing, delivering creative, innovative and sustainable solutions, supported by both the strength of our team and the wider capabilities of being part of a global group. These are exciting times.”