Yr Store is using a 44in Epson SureColor SC-F6000 roll-fed dye-sublimation printers to offer an in-store bespoke while-you-wait T-shirt printing service at Liberty London and Topman Oxford Circus.
“Yr believes the future of fashion is in carefully curated live garment creation,” said Yr Store’s Tim Williams. “Working with Epson technology means we can provide the highest quality product in super-fast time, offering customers a great retail experience and their own unique garment.”
Yr Store has opened pop-up shops within the two flagship stores that feature interactive touch-pod design stations and live printing. Customers can create one-off patterns in-store from an archive of designs and images, which are then printed and applied to T-shirts on-site and ready-to-go within minutes. The SureColor SC-F printers, supplied to Yr Store by Epson re-seller RA Smart, use Epson UltraChrome DS ink which are wash-fast and resistant to perspiration.
The Liberty concession is open until the end of December. Topman is a permanent installation and will be rolled out to other Top Shop stores throughout the country in 2014, with further printable garments being introduced such as sweatshirts, scarves and leggings.