Cestrian has produced a guide to help retailers navigate the challenges of in-store marketing in 2015. Aimed predominantly at fashion retailers, ‘Visual Selling in 2015: The Retailer’s Toolkit’ investigates the impact that changing shopping habits are having on capturing and converting customers and where traditional and new print techniques can assist in the evolution of the shopping experience to satisfy changing consumer demand.
Phill Reynolds, managing director of Cestrian, said: “With the buzz around omnichannel retail and the need to create an immersive experience across multiple platforms, many retailers could be forgiven for feeling overwhelmed by the challenge – particularly in the face of continually stretched budgets and limited resources.
“We work with a number of the UK’s leading retailers and understand the need to balance innovation with pragmatism – and where print and visual merchandising can help to bridge this gap.
“In essence, omnichannel retail is about true customer-centricity and serving customers in the ways that they individually prefer to shop. In the Retailer’s Toolkit, we provide practical tips and cost-effective tricks to help this happen.”
As part of its new campaign Cestrian is offering retailers a no obligation Visual Selling Strategy Review.